Whether you are an employee or a co-founder of your own company, a big question is whether or not to play it safe and be practical or to take a risk and innovate. According to expert efficiency consultant and entrepreneur, Vish Pattanashetty, the truth is you need some of both.
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There are certainly many schools of thought about what techniques a company should enact in order to be the best. The answer, according to Suggestica founder Vijay Peduru, is actually quite simple. Instead of using your competition as a point of reference, you just need to focus on the customer.
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Many startup companies need outside funding or investors to succeed. However, this is not a given and if you have other options besides outside funding, you should investigate further even if it takes longer.
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There are many ways to come up with ideas for a new company, such as having a discussion with an expert in the field, examining what other companies are missing, and using Google’s Keyword Tool.
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