Cold calling is basically the practice of reaching out to companies, usually via telephone, and enquiring about whether they need your services. A lot of consultants do not like using this method, but if used correctly it can really help you in getting new projects.
The main reason for people to shy away from this method is the fear of being rejected. They do not want to hear ‘No’ from the company. But, if you do not give it a try at all, you might miss out on a job that might have been yours only if you had called. Here are a few tips you should keep in mind when using cold calling.
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