Finding the right clients is only half the job done, you also need to convince them to entrust you with new projects. Intense competition among consultants has made this task very difficult. Once you have a list of ideal clients in hand, you need to draw their attention and ensure that they get in touch with you.
Contacting Potential Clients
There are a number of ways of getting your message through to the clients and attracting their attention. The most popular ones include email and telephone. While sending emails it is important to take care not to create spam. Rather than sending messages in bulk, customizing them based on individual client requirements is recommended for maximum impact. Ensure that the subject line is concise, crisp and to the point. The entire piece should be well thought out and should strongly motivate potential clients to get in touch with you.
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