The cold-call sales technique is the scene of a massive battle across almost all fields. The appeal is minimal, and most people don’t like the idea of their phone number or email address being used by a stranger. Businesses are much the same. Few businesses like it when a consultant suddenly pops onto their radar saying “Change your ways!”
I’d like to put out a few thoughts on both sides of the coin, then open the field to discussion/debate down in the comments section.
The cold-call is the embodiment of hustle. When you’re just starting out, there is little better you can do than pound away at any and all openings. Your strategy is blunt, more of a battering ram than a swift attack.
The upshot of this, is you may hit the right target at some point, and that target may open up in a big way. Also, you provide yourself a diverse starting point. If you land a few jobs with cold calls, they open up huge numbers of references if you work well for them.
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