E-Books have dramatically changed the game of advice giving. People with experience are no longer inhibited by publishing houses and can easily put their thoughts into the field at large. A veritable cornucopia of subjects and angles are presented online. You are given the ability to choose between whose voice you agree with.
While most e-books are low-cost compared to their published cousins, the e-book revolution has also made it possible to have free content delivered in large quantities by respected thinkers.
This book focuses on building a brand of credibility and success. Based on the premise that credibility is synonymous with expertise, the book guides you through while providing worksheets. Wyer believes that if you read the book and truly apply yourself, you will increase revenue via your footprint in your industry.